What is responsive web design?
Responsive web design is a technique that allows a website to react to the user’s device based on screen size, platform, and orientation. Whether viewing a website on a desktop, tablet or mobile phone, a responsive website gracefully adjusts to fit the screen and gives the user the optimal viewing experience. The creation of new devices and screen resolutions are constantly growing with no sign of slowing down, and responsive web design allows us to keep up with the ever-changing mobile world.
What are the advantages?
No matter the viewing device, a responsive website will use the same web address which makes it easier for search engines to index your site. Google recommends responsive websites for search engine optimization.
If you’re not providing a mobile-friendly experience for your customers, they are likely to leave your website and find a competitor whose website is easier to use. Avoid this scenario by providing your customers with a website that is easy to access and navigate from any device.
Easy to maintain
Before the introduction to responsive web design, multiple versions of a website were needed to suit each device. With a responsive web site, only one web site and one content management system is needed. Thus, a responsive website will save you time and money and will make your website easier to maintain.
Enhance user experience
A responsive website is accessible on all types of devices. Content shifts, images resize, and font sizes change depending on the size of the screen to create a site that is easy to navigate and optimized for the user’s experience.
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